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What Are Shoppable Recipes

Shoppable Recipes provide the capability for users to purchase online groceries from a recipe list in a click of a button.

By IngredientlyJanuary 8, 2024
Clicking a phone button to shop a recipe. What an invention.

In the fast-paced world we live in, the convergence of technology and culinary creativity has birthed a delightful and efficient culinary trend – Shoppable Recipes. Imagine seamlessly transitioning from discovering a mouthwatering recipe to having all the necessary ingredients delivered to your doorstep with just a few clicks. Shoppable recipes not only revolutionize the way we approach home cooking but also cater to the modern consumer's desire for convenience.

In this article, we'll delve into the fascinating realm of shoppable recipes, exploring how this innovative approach is transforming the way we plan, shop, and indulge in delectable homemade meals. From the ease of online grocery shopping to the culinary inspiration that follows, embark on a journey where the line between virtual recipes and tangible, delicious creations blurs, ultimately bringing the joy of cooking closer to the fingertips of every culinary enthusiast.

What is a Shoppable Recipe?

Shoppable Recipe photo

Depicted in the photo above is a "Shoppable Recipes Button". A shoppable recipe is a small widget that is implemented into a recipe template of a food blog. This button then allows users to click it, choose their desired online grocery store, and shop for those ingredients inside said grocery store.

Shoppable recipes are created to bring the online experience of searching for a recipe to follow and cook. To then shop those ingredients online, and have them delivered to your door. If this seems a bit preposterous to you, enjoy this Statista fact that reports that there are over 150 million online grocery purchasers within the United States. This extremely high statistic found a high rise in numbers during the COVID-19 pandemic, as U.S online grocery sales increased by over 130% according to Capital One. Furthermore, the amount of money that is expected to be spent on Online Grocery Shopping will continue to grow to an expected $187 million in 2024.

What Companies Provide Shoppable Recipes?

Most larger companies that host recipe websites provide their users with a way to shop their recipes online. With that said here are some of the original shoppable recipe companies that you find on multiple websites throughout the community;

Implementing a Shoppable Recipe Button

Many of these shoppable recipe companies above provide the opportunity to gain compensation from implementing their button onto your website. For example, WPRM as well as WP Tasty provide the opportunity to enable Instacart's Shoppable Recipes button on your food or recipe website. These buttons provide you compensation for all sales through their affiliate links, thereby providing a simple implementation that can increase the monetary compensation in your food blog. For more ways to gain compensation, feel free to check out our related post on the many ways to make money through food blogging.


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